Track Moms started the way most things in this sport start — in a tent, in a parking lot, at 6am. It began as a brand for the families who show up early, stay late, and hold the whole thing together: the moms, the dads, the grandparents, the coaches who drive the van.
The apparel is still here. It is not going anywhere. But over time it became obvious that the people wearing it needed something the apparel could not give them: a place to find out what is happening in the sport, who to book, where to go, and who is doing good work.
What Track Moms is becoming
Track Moms is now a platform for the whole track & field culture. It connects athletes, parents, coaches, meet directors, clubs, vendors, businesses and fans — the events worth traveling for, the businesses worth hiring, and the stories worth telling.
The name is Track Moms. The platform is for everyone in the sport.
How it stays worth visiting
Businesses, events and brands pay to promote here. Athletes, parents, coaches and fans do not pay for anything. Listing an event is free. Listing a business is free. The advertising is only worth something because there is an audience, and there is only an audience because there is something here worth reading.
That order matters, and we intend to keep it that way.